If you’ve been on social media lately you’ve seen them. The ‘what is your ____’ birthday games. They offer variation that’s customized to you. It makes it both a fun game and personal. These gained popularity in the same way daily astrology readings did. It’s the desire to know what you personally are like, according to that chart.
It may seem like a fun social media game, but it has many benefits for authors. These prompts are great for random inspiration, producing numerous outcomes. Also a plus is the variation. You see anything from personality type games to what’s your dragon name, making them versatile to any type of writer.
We at NeoLeaf Press decided to have some fun as well and created a few games of our own! Below are 9 great games. But there will be more! Follow us on Facebook www.facebook.com/neoleafpress or on our website www.neoleafpress.com.
In the world of competitive online marketing it’s no longer enough just to pick a 'nice' color. 'It's pretty' or 'It fits the theme' isn't enough to make your marketing stand out in the online ocean. Here are a few tips to help you pick the right color for your next marketing project.
Red means STOP right? In a way yes. Red stands out and makes a person stop and look. You'll see this color used often in clearance aisles at stores. It is also the color used in heart health campaigns and romance marketing. Why does this help? Using colors people already have a preconceived notion of allows you to better capture the correct audience. Red is a good eye catcher. Use it when advertising sales, marketing things involving health and medical, and with romance-related things like 'date nights' or Valentine’s marketing.
Blue is for boys, right? Well as stereotypical as it is, most men are more attracted to this color. It's also associated with law enforcement and EMS. Why does this help? In marketing towards certain audiences, you need to know what is most eye catching. When targeting a male audience blue is a more appealing color. Blue is also associated with water and good for advertising things like 'pool night' or 'lakeside camping'.
Green, the color of money. It's not the top eye-catching color unless paired with a big dollar sign or a lot of environmental imagery, but it can convey a very strong message. You see this color used a lot on environmentally friendly things. This is a good color to use when promoting things such as 'trash pick ups' or '10 ways to save money’ but is also a color to stay away from if you are trying to market a completely different event.
Throughout history, purple has been a color associated with royalty. This is because in old times, purple dye was harder to come by and was often only affordable to royals. This is important, because this color conveys a sense of class and sophistication. You most often see it used in high-end makeup marketing every day and don't notice it. This color is great to use for a classy event, but not good for events like BBQs and park outings.
Orange and Yellow:
As eye popping and catching as they are, be warned that this is also the color of caution signs. These colors should be used as accents, because overwhelming amounts of these can create a sense of anxiety.
‘Black tie event’ is what first comes to mind, and is what many people associate with black. It's clean and professional. Sharp. Easily seen. But be warned, it should not be over used. A little black goes a long way, and people can also get tired of seeing one black-based image after another. Also remember, it's dark and hard to see in certain light. If you're designing a flyer or poster, a little black will be enough.
Gray is a hard color to use because most people will associate it with an old gray man or a gray rainy day. In moderation it can be seen as a symbol of something timeless, or valuable like silver. This is the reason most gray and white flyers are overlooked. Use gray for accents, and pair it with a complimentary color that helps you convey a better message.
This color is associated with purity, cleanliness, and grace. Things like clouds and angels are often depicted with white. White is a blank slate and allows other colors, even black, to stand out and be intensified. Use this for events such as 'church outings' or pair it with other colors such as black to add sophistication. Remember black, white, and gray are the least eye catching colors. If making a flyer or social media post, consider pairing it with a color that fits your theme such as red or blue.
When you ask a child what is brown, you frequently may hear wood. This is because this is the most prevalent brown things we see every day. Brown is an earthy color which allows it to pair well with colors such as green and blue. Brown is also used in many logos as it stands out yet is neutral enough to not scream in your face.
Mom’s Favorite reads has achieved something very special. They’ve produced a #1 selling magazine. March’s magazine is coming soon with many new articles, but there is still time to catch up on previous magazines. They’ve went out of their way to help authors promote and get out there to many people.
So, what all does this magazine have? Well let’s show you some things from February.
Read The Wireless Murder by Hannah Howe, the true story of Dr Crippen, FREE in Mom’s Favorite Reads, the international bestselling magazine.
“On 13 July 1910, Inspector Walter Dew of Scotland Yard called at 39 Hilldrop Crescent where, in the cellar, he found the remains of Cora Crippen. Married to Dr Hawley Harvey Crippen (pictured), a doctor of homeopathic medicines, Cora had been poisoned with hyoscine, the only time hyoscine has been used to commit murder.”
Love Hurts, so Why Would Anyone Read Romance? A fascinating insight into our reading habits by Val Tobin
Cross-cultural love, the heart of a happy relationship by Grant Leishman.
Any many more articles you’ll love. This is just the top of the iceberg. Mom’s Favorite Reads also has an online Amazon store made specially to promote the authors who contribute to the magazine. These are not just any authors. These are 5 star authors with wonderful books.
If you want to see some of these great read you can click HERE
How can it get better? You can read this magazine FREE!
Read it HERE
Or copy this ink
Resource Review: A Guide to Info Product Creation
Are you looking for an alternative outlet for your writing, or a different way to “write every day”, as many of the experts recommend? Want to earn some extra money, or just try out a different writing style from your WIP?
How about creating (and even selling) info products?
Melyssa Griffin, former expat English teacher in Japan, successful blogger, podcaster, and multiple-year six-figure earner teaching “entrepreneurs and bloggers how to grow their audience and skyrocket their income”, shows how you can learn to create info products in her free, 4-part, “#InfoProductBiz” series, which you can find online at https://www.melyssagriffin.com/create-prepare-info-product/ .
So, what’s an info product? In part one of her series, linked to above, Melyssa gives us her definition: “An info product is any type of product you create that teaches people how to do something that you already know.” Melyssa then gives some examples, such as ebooks, physical books, e-courses and workbooks, video and audio series, webinars, and even membership sites and their content.
Then the very first lesson she teaches us is a vital one: to begin your info product’s creation, “decide who you want to help”. As she explains, you might be inclined to create your first info product “backwards, by focusing on what [you] want to do or create,” instead of getting to know your potential audience first. She uses writing a healthy eating ebook as an example, warning us that you might want to “cram whatever healthy recipes you can think of” into the book if you haven’t gotten to know your audience first.
What’s the alternative? Do a bit of research to learn more specifically what information people are looking for, and target that topic niche; maybe your potential audiences might be “busy, working parents who don’t want to sacrifice nutrition for convenience,” or “college students who sometimes pay $0.12 for Top Ramen and call it dinner”. Melyssa suggests something more targeted, like “Quick Paleo Meals for Your Family” for the parents, and “Healthy Meals for Cheap College Students” for, well, you-know-who. Because these titles “speak directly to a specific type of person and their lifestyle,” as she puts it, they more directly target “the type of person you’d most like to help”. Of course, this is just the first lesson of the first part of her course, so she cautions us to not “worry about creating your product idea just yet”. How to do that comes in as the course progresses.
And, boy, does her course progress! In just the rest of this first part of the course, titled “How To Create And Prepare Your First Info Product (#InfoProductBiz Series)”, Melyssa shows us how to brainstorm our topic by surveying our audience (and what to do if we don’t already have an audience to survey; hints: Facebook and Twitter); and how to decide what format(s) your info product should be in, so that you produce a product “which would work best for your audience and topic”, based on such factors as meeting the appropriate price point, ease of learning the topic (think about it; “write what you know” doesn't have to be limited to just what you know now), and even which format(s) you are best able to produce. She then goes on to show us how to plan creating your info product, how to build an email list of your target audience and what tools to use to do so, and even how to “create a lead magnet that attracts your ideal customer.” (A “lead magnet” is a short but informative freebie related to your main info product, that you give away to folks who join your email list.)
Lesson 2 is titled “How To Prime And Grow Your Audience For Your First Info Product” and leads you through using and building your email list, guest posting on blogs and using social media to engage with your audience, and effectively promoting your “lead magnet” to get signups for your list. The next lesson, “How To Create A Killer Sales Page And Price For Your First Info Product”, discusses what you need to include on your product's sales page both content-wise, and what tech tools you should consider using on your page; what factors to consider in pricing your info product, and provides sound real-world guidelines and pricing suggestions to help.
Finally, “How to Launch and Market Your First Info Product,” the last lesson, covers just that :the all - important launch! Melyssa starts this final lesson laying out 7 ways to market your product, including webinars, email promotions, Twitter chats, and even pinning on Pinterest! Then she moves on to good advice on how to structure your launch : should you pre - sell, do just a standard launch, an evergreen launch, or some combination of all? (she clearly explains these terms as she goes).
If creating, marketing, and selling your own info products is anything you'd like to learn more about, I strongly recommend Melyssa griffin‘s free 0# info product biz course. Take the course at https://www.melyssagriffin.com/create-prepare-info-product, and check out her full site, https://www.melyssagriffin.com, or listen to episodes of her inspiring PURSUIT WITH PURPOSE podcast, at https://www.melyssagriffin.com/topics/podcast/.
Don’t worry if you’re feeling overwhelmed. Like any new endeavor, learning to create, market and sell your own info products can involve a substantial investment in time and effort. But if it’s something you might be interested in, the investment could be worth it. And if only the writing part interests you, NeoLeaf Press will be able to help with that. We're planning our own Info Product Sales and Marketing Toolkit package, scheduled for launch soon; stay tuned!