Many of use have tried it. It seems like a sound way to market right? Every time we scroll we see through our timeline we get an onslaught of ads, so why not. Well here are a few reason.
Facebook constantly changes how they do ads. The newest change coming Fall 2019 is that AI customizing where your money goes when you make multiple ads. This means if they see one underperforming, they will push your budget towards the one performing well. Sounds good right? Well it’s a double-edged sword. If you are looking to promote your book two different places and you know you have a limited audience in one so you put your lesser budget there and the ad dies well, then it means Facebook will funnel most of your budget towards this one.
Facebook also rolls out new changes constantly and tries very hard to make sure you cannot target small audiences. For them they prefer an audience of 130,000 plus.
On one of our recent promotions we wanted to focus our ads at readers who like paranormal, short stories, and live in Winterset Iowa. This is because the book is a paranormal, collection of short stories, and set in Winterset Iowa. This was too small of an audience for Facebook and their little meter lit up red, demanding we make the audience bigger.
So how did it go? Horribly. Not only were there no sales, but the ad specifically said it had a certain amount of engagements while at the book of the ads page said no engagements. Well which is correct? Did you just funnel the money into open air and no one ever clicked it? Did you spend all the money on the two people who commented on it that were our page followers?
Overall Facebook is a spiderweb. It seems you need LARGE budgets to net results. We recommend $40-$50 a day for a minimal ad run of 5 days. Yes that’s $250! Makes Facebook seem a lot less cost friendly now.
Time (time to complete/response time/etc): 5
User Friendly: 3
Overall score: 10/20
We found this site to have a lot of promise and signed our book up for we thought was their review and listing program for around $10. The listing was easy, price good, and site well laid out. But it changed. Not long after we submitted the whole site was redone. Books have poor quality photos in the library, and the page is now laid out more like a chat site than a book promoter.
After three weeks no review has been done and no sales seem to have be netted from this site. We may have made a mistake when signing up and not gotten a review, but that being said it seems we’re getting no traffic from this site. On top of that, where authors can sign up to have their book listed is either very hidden or totally gone. Classes have now been posted and it’s heavily connected to social media. Overall it seems to be a source for writers and NOT a place to connect your book with readers.
If you’re looking for something different than Facebook to connect with other writers, this may be worth checking out. If you’re already tired of typical Facebook style then stay away. This sight is filled with groups, posts, and it easily becomes overwhelming.
We are now receiving spam in our Email from this site!
Time (time to complete/response time/etc): 2
User Friendly: 1
Overall score: 8/20
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