What is Mom’s Favorite Reads (MFR)? It’s a community of book lovers. They produce a quarterly book catalogue, which features over 400 books, and a monthly magazine. Their magazines, available as eBooks, in print and audiobooks, have topped the Amazon Contemporary Women charts, the Seasonal charts and the Graphic Novel charts in America, Australia, Britain and Canada. Alongside leading independent authors their magazines also feature contributions from high profile mainstream authors. For example, in the new year they will feature exclusive interviews with a Dr Who screenwriter, an expert on Sherlock Holmes, and Terry Deary, author of Horrible Histories, one of the most popular series in the history of publishing.
What does that mean for you? Getting involved in Facebook groups is a great way to grow your audience, network, and market. MFR is a fun relaxed group which is very supportive to their authors.
Hannah Howe is one of the co-founders of MFR. She writes psychological and historical mysteries. Her books are distributed through Gardners to over 300 outlets worldwide. Over the past four years her novels have reached number one on the Amazon charts on fifteen separate occasions. With her experience she is one of the top people for this role of growing Mom’s Favorite Reads. She shares her experiences with authors, helping them grow as well.
Just recently, their magazine reached 5,999 impression, 1,494 Reads, and 103 Shopping links clicked. This could be you in their magazine getting shopping links clicked. MFR helps promote authors for free, making this a great resource especially for budding authors trying to get their works out there. With 159 followers since their start up in September in 2018 they are growing fast. NeoLeaf Press not only follows them, but highly recommends them to new authors. They have rules which helps moderate the page and also reduces spam. This makes it easy for even a novice Facebooks to follow them.
It’s the new year and the new you. This is the best time for self-help, goal setting, inspirational, healthy recipes, and weight loss books. It’s also the worst for summer reads and fiction. Why? Everyone is so occupied in changing their lives and summer is still very far off. Most fiction authors will see a dip in sales around this time.
Valentine’s day is here and this is prime time to get your romance and poetry books out there. This is also after the new you rush of January so recipe books are going to take a hit. People have already bought what they wanted so if you haven’t got your latest and greatest cookbook out now, you might as well wait.
March shower bring April flowers and March Madness. Everyone is getting sports fever, and those who aren’t are itching for spring. This is the best time to release any sports themed books or books based around spring. Spring planting. Spring projects. Any sports themed hashtags will also be very popular. What’s not popular is anything to do with self-help, fitness, and the Holidays. People are over that and the treadmill is already collecting dust.
This brings us Easter. Family is coming together the first time after the Holidays. It’s like a mini Christmas all over again. This is prime time for religious books, books on Easter, and memoirs. It’s also the worst time to bring out anything to do with romance or winter. Sorry, that ship has sailed for now.
Summer is on its way. Kids are getting the summer vacation itch. This makes it the perfect time for you to slip your award winning summer read under their noses or dropping your newest parenting book. As a warning to anyone writing romance, self-help, or holiday books, it’s now the time of year that your books have sailed so far away there’s little hope.
Contemporary fiction seems to make a boom around this time of year along with niche fiction. This is a good time to release something new and edgy. This give it time to gain ground on the market. People are well into summer and are wanting fun reads. This makes it a bad time to push your thick non-fiction.
Fiction will continue to be popular along with patriotic and war related novels. If you’ve got a bit of political fiction of a great heart sting puller with a strong military aspect now would be a good time to push it as long as you start early enough to catch the July 4th crowd. Self-help books also tend to plummet during this month, but that has a lot of give and take. Be very careful and know your audience well before releasing a self-help in July.
Everyone is getting college ready so now’s the time to push heavier reading and informational books. This is the biggest time of year for people buying textbooks, so use that to your advantage. Got a book on how to get through college math? Not is prime time to release it and push hard. Holiday and festive books, though, will take a hit. July 4th is over and no one wants to think of Thanksgiving and especially not Christmas.
College is still going so ride that wave. History books, politics, and memoirs also have a peak in sales around this time. Fiction tends to dip here, as more people are focusing on the previously mentioned.
Halloween is upon us and it’s now or never to get our your mystery, horror, thriller, and dark themed novels. Be fearful of putting out thinking feel-good, loving, or romantic as it will be ignored around this time.
Thanksgiving is here and the cookbooks are flying, as long as they’re feel good, home cooked, comfort food. Also, holiday books, children’s books, and even religious books get higher sales during this time. Health and wellness books are forgotten, so if your recipe book is about eating green, save it for the new year.
Christmas books and only Christmas books. Launching a new book now takes time out of the busiest buying season. Focus your attention on marketing and selling.
The modern change in doing book launches online has brought with it a new term, takeover. So, what’s a takeover? A takeover usually happens when someone asks other authors to takeover a time slot on an online book launch. Slots are usually one-hour long. The point of a takeover is to bring in more authors and in turn increase awareness of the event.
So, what do you do for an hour? It seems like a long time, but you only need around 6-10 posts! That’s easy right? As authors, we post more than that just having fun on Facebook. Here is a step by step suggestion on what to post:
That’s it! It’s that easy! Most often, if you follow this process, you’ll have more than enough for an hour.
Sit down and pretend you’re interviewing a character from your novel. Document the best answers you think they would give in their voice and then write it out as if it really happened.
So, Imagine, you and your character are sitting down for a personal one on one interview. Chairs are comfy. The door is closed. You have a pad of paper, pen, and a list of questions. Some nice and some very naughty.