The modern change in doing book launches online has brought with it a new term, takeover. So, what’s a takeover? A takeover usually happens when someone asks other authors to takeover a time slot on an online book launch. Slots are usually one-hour long. The point of a takeover is to bring in more authors and in turn increase awareness of the event.
So, what do you do for an hour? It seems like a long time, but you only need around 6-10 posts! That’s easy right? As authors, we post more than that just having fun on Facebook. Here is a step by step suggestion on what to post:
That’s it! It’s that easy! Most often, if you follow this process, you’ll have more than enough for an hour.