You only have one tweet in a whole flock to catch someones attention. In comparison this is like on bird in a whole flock calling for his mate. It’s hard, but it cane be done.
So how do you get heard? Well, first of all it’s not by posting links to your book over and over. This will get you unfollowed, in twitter jail, or just ignored. What you need to do, and this is the same for all social networking, is give people what they want.
Twitter over the last several years has become a large information network, more and more be dominated by trends and news. This means, research should be done on trends and trending hashtags. You can look at trending hashtags on Twitter each day for a good idea, but this obligates you to get on every day and come up with appropriate content.
So, what do you do? Well, if you have a lot of time on your hands you can log in everyday, look at trending hashtags and articles, write a relative blog post, and then blow your twitter feed up with content relating to the most popular hashtags. Another approach is building your following via interaction. Since twitter is like riding the rapids do it quick, preferable within an hour of the post going live and never later than 24 hours after the post went out. Share posts that you like. Comment and share opinions on others. Twitter works the best when using it to connect to people.
Keep it short. Even though Twitter has a 140 character limit, leave a little room. Anywhere from 15-25 characters less. This leaves room for others who want to retweet your post or add a comment. Retweet and tag others by using their @usernames. People appreciate positive sharing and are more likely to follow you back.
Set up a content plan and plan out specials that air on certain days to gain consistency. Monday could also have a joke of the week while Friday might be the cocktail of the week. Also you could feature other authors on Wednesday, tagging them and singing their praises to help build good faith.
Want to know another trick. Interacting with people with the largest influence will help your page more. This is simple math as they usually have more active followers than anyone else allowing you to get your message or even yourself out in front of a larger crowd. Some sites such as Klout, Twellow, and Commun.it allow you to see who among your followers has the greatest degree of authority.
Focus on helping others solve their problems. Offer quality advice. Share big media articles and use trending hashtags to drive up your relativity. People will like a post about current events, but they’re seldom going to like a post about your book which they have never heard of.
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