Peterson Holistic Fair
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Des Moines New Age & Psychic Fair
This event went better than I could have ever hoped! We launched Winterset by author Dennis Maulsby and totally sold out of copies.
We used 'event paring' to select this event to launch WINTERSET. What that means is we paid the book with an event that it was most likely to sell at. It's a myth that books should be sold at book events and we just proved that. With all copies sold we blew our expectations out of the water.
We could not have had such a good event without him or without the Des Moines New Age Shop who hosted. Along with them we met many other wonderful people and reconnected with old friends.
This goes to show that selling yourself and taking the time to help others can make a world of difference. We will definitely be attending this event again! This fair was a first for the Des Moines New Age Shop and netted over 1500 people through the door (and we found a few who snuck through the back).